9. 95. a. use primarily print media, 38. Steffen Fjaervik about interviewing techniques. You tell him that, in general,: d. radio offers creative avenues and is especially geared toward musical spots. 1; 2; 3; last. Aero-Dienst stellt Relaunch der Website vor Weiterlesen. Excellent SME is international project, aiming to establish white list of small and medium enterprises (SME) by means of certification system. (Scenario 13-2) A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. Radio advertising has its disadvantages, and many are being addressed at this convention. True. 40. 30 Nov. SignON project secures €5.6m in Horizon 2020 funding. For an advertiser who wants to target specific audiences in terms of economic, social, and demographic segments, newspapers would be a suitable advertising medium. (Scenario 132) A nationwide fastfood chain is developing next year's media plan and is reviewing the pros and cons of various media options. 89. 03/11/2020. What are two of the main disadvantages of newspapers as an advertising medium? 41. T hailand worked hard and fought back COVID-19 with public health. d. Well-defined geographic audiences will be targeted or nationwide audiences will be targeted, 79. (Scenario 13-1) The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media. Which of the following is true of syndicated television? False (television is high absolute cost & fleeting message). Check back often for new releases and additions. Start by researching what your target audience are interested in and how they prefer to consume information including via blogs, websites, TV programs, newspapers or magazines. 74. 3. (Scenario 13-3) The guitar retailer has never advertised much. A grocery chain delivers leaflets that contain an ad about the chain. 55. This would suggest the use of: 97. Print Media Newspapers Strengths Limitations daily delivery - frequency opportunity geographic selectivity some special interest selectivity intensive coverage of specific geographic market reach well-educated audience wide range of editorial material aimed at a broad audience great flexibility in ad size complex information can be communicated second shortest To survive as a viable advertising medium, newspapers will have to: b. meet the demands of both audiences and advertisers. 11. c. Through this magazine, only fashion-conscious teenage girls can be targeted, not all of them. 18. An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in a fashion magazine for teenage girls. Project brings emphasis on web site certification, since internet is becoming prevailing media for promotion and search of business opportunities and partners. Ask your own questions or browse existing Q&A threads. Source (From Library of Congress in normal font), Collection name with dates (in italics). What kind of advertising is this? Which of the following advantages does this imply? A ratings point indicates that 100 television households in a given area were tuned to the program being measured. b. Medium visitors can only read a certain number of curated articles … True, 22. The owners of Kelly & Kallihan Funeral Home want their ads to appear alongside other funeral related ads. 45. 63. 37. When comparing the cost of radio and television advertising, which of the following is true? (Scenario 134) Gretta's Garden plans to use a particular type of advertising to announce a new addition—the full line from Holland Hothouse, a grower of award-winning tulip bulbs and rose bushes. The business head of a nationwide amusement park chain has asked the marketing director of the company to finalize this season's radio advertising plan and report back to him. Display advertising. 102. Retailers... 13. Read industry news so you can keep an eye out for changes, so you know when media outlets are launching, shifting online or ceasing publication and so you are aware when new editors or producers have been appointed. Watch Rachel Maddow tonight or online with updated video & episodes at MSNBC. 50. True. Awarded by the European Alliance of News Agencies, the annual prize recognises editorial innovations which address problems facing the news media industry. The disadvantages of using newspapers are ads compete for attention with other newspaper features; short life span; poor color. 99. news 18 October 2020 His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs, stated that the UAE government excellence development march, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has been moving forward for more than 25 years, achieving unprecedented successes in all government fields. In such a scenario, he should use: 98. This indicates that the magazine uses audience selectivity based on . d. the proportion of households that are using TV during a specific time period. The key issue concerning new forms of radio technology, such as satellite radio, is whether listeners will: a. be willing to pay for an entertainment medium that has always been free. 76. The frequent intrusion of commercials has made television advertising the most distrusted form of advertising among consumers. Newspapers provide excellent advertising opportunities when geographic locations are being targeted. She needs to keep in mind that when comparing the two, television: c. allows an advertiser to repeat a message more frequently. Gretta's Garden plans to advertise about the new addition in the local newspaper and Holland will be paying 20 percent of the media bill. Which of the following is a disadvantage of using television as a medium of advertising? What disadvantage of newspapers would prompt her to consider the teen magazine? Add the garlic and fry, stirring frequently, until garlic is lightly browned. For Immediate Release. (Scenario 13-4) The research conducted by Gretta's Garden suggests that besides being able to afford plants for their homes and gardens, the only thing most customers have in common is that they live within the immediate geographic area. (Scenario 13-1) Crystal is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. Though it is limited to a one-dimensional presentation, radio is a medium with a setting for true creativity, often described as the theater of the mind. 67. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. 70. AARP is a magazine that targets retiring-aged Americans. 07. The Media’s Big Six. Staying on top of changes within media outlets will ensure that your media … What they don’t do well is provide much help toward specific target demographics. Aero-Dienst gewinnt Bombardier Excellence Award zum sechsten Mal Weiterlesen. (Scenario 13-4) Gretta's Garden decides to run a more sophisticated ad in an issue of a regional publication, City Garden magazine. What type of advertising is Gretta's Garden considering? It also indicates that the show is being watched by 759,000 households each week in Houston's bigcity market, which has 3,300,000 households with televisions. Our work. Steffen Fjaervik about interviewing technique It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Which of the following is an incorrect statement and would not be a good reason for this placement? A new animated comedy show, American Family, is being broadcast in Houston. Which advantage of magazines does this represent? Newspapers themselves were once new media. 20. When Geico insurance runs commercials on TV, it gets an advantage that cannot be matched by radio or print media. 86. (Scenario 131) The client is concerned about paying a lot of money for an ad in a fairly new magazine that hasn't. 61. A potential advertiser wants to know how popular the show is in Houston, as well as across the U.S. Research indicates that the show is being watched by 16,400,000 people nationwide. In 1983, 90% of our media was owned and controlled by 50 different companies, which, at the time, so concerned author Ben Bagdikian that he penned his now-classic book, The Media Monopoly. monoBLOCK Excellence Factory – digital und automatisiert . Over time, Medium has increasingly introduced money and curation into the mix. 26 Nov. (Scenario 13-3) The orange juice retailer believes that the appeal of its product cuts across just about every demographic, geographic, and psychographic segment. Instead of seeing that, however, the NYTimes asked if it was something in their blood. 2020 Research. 90. Excellent. o Local retailers often use newspapers as their sole advertising medium. True, 21. Magazines have long lead times. As the paper quality of most magazines is poor, color reproduction can be a problem and may cause creative limitations for advertisers. Pay-for-inquiry advertising is a payment scheme in which the medium gets paid by advertisers based on the number of inquiries received in response to an ad. a. Newspapers offer advertisers more creative options than those available in the broadcast media. Datelines appear at the beginning of stories and include the name of the city in all capital letters, usually followed the state or territory in which the city is located. d. Their limited ability to segment target audiences. When a Bahamas resort runs its commercials on TV, it gets an advantage that cannot be matched by radio or print media. Is the o n ly medium-term threat to print the fact that most of its current audience will gradually die over the next 30 years? c. Radio offers a low absolute cost that television can't match. The President of the National Association of Nigerian Students (NANS), Sunday Asefon, has warned of a total shut down if the federal government and the Academic Staff Union of Universities, ASUU, fail to end the prolonged strike by the end of December. 19. ADAPT brings 5 major Digital Media Technology Conferences to Dublin over the next 2 years . The Hindu ePaper, a digital replica of the daily newspaper, is designed to provide a familiar reading format to the digital 'on-the-go' consumer. How can George best take advantage of his spot? They offer a wide range of creative opportunities. Newspapers are an excellent medium for: a. retailers who require a wide range of creative options same as those available in broadcast media. b. 60. The ARC Centre of Excellence for Automated Decision-Making and Society… By Caroline Keating In News. (Scenario 13-1) The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. a. simplest buying procedures. a. 73. False (fragmented audience is one of the disadvantages of radio). Students will be engaged and excited to create plot diagrams, timelines, posters, and more.These teacher-created lesson plans and resources contain examples and templates that you can tailor and students can use for assignments and projects. a. c. Magazines are free of ad clutter that other forms of media are subjected to. Digital media must synergize with traditional media in order to work most effectively. 57. Research has found that 65 percent of a surveyed group of consumers felt that they were "constantly bombarded. 34. Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those available in broadcast media b. Printing a newspaper on digital presses is affordable, fast and flexible for any type of projects. (Scenario 132) George, a participant at a convention, has recently taken over his grandfather's bakery in a Midwest city. False (these are disadvantages of newspapers; magazines have long life), 17. Even with the rapid growth of new media, the majority of all advertising dollars in the U.S still go to traditional print, radio, and television media. Which of the following is one of those disadvantages? 100. 84. Traditional radio station owners like him, as well as their advertisers, are concerned about the rise of satellite radio mainly because it: 91. One of these reasons is that: b. advertisers need media to reach audiences that are likely in need of the information. a. television. For latest news check us on Twitter @EGoldys or @guozhen_liu or @CNBPscience News Media Media releases Think of it kind of like a magazine/newspaper website, but where any writer (including you) is eligible to be curated. A Labour MP has been condemned after praising Extinction Rebellion for 'excellent work' after they blocked the printworks of most of Britain's major newspapers.. ADAPT European Researchers’ Night. Long life ), 17 is available from DirecTV and DISH network out. Which newspaper promotes the website and the pandemic is another kick in broadcast... Every other medium is their: 51 area of service hard and fought back COVID-19 with health. Are airing while an advertisement is being broadcast in Houston from Library Congress. For many projects, but where any writer ( including you ) is eligible to be good! Span ; poor color a manufacturer of ski equipment place ads in several devoted. Oil over medium to medium-high heat him that, in general,: d. radio offers avenues... 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