7/25 C. 21/75 D. 75/21, What was the first industry to industrialize in Great Britain. b) If a constraint is violated, then the problem is infeasible. A. in developing advertising strategies, marketers must make decisions regarding _____________. Public relations includes press releases, sponsorships, events, and Web pages. In additional to the rules relating to sales promotions in general, prize promotions must also specify before the time of entry the following: any restriction on the number of entries; 17. Sales promotion is designed to be used as a short-term tactic to boost sales it is rarely suitable as a method of building long-term customer loyalty. Many customers are unable to distinguish the salesperson from the company. c. Loyalty programs are designed to encourage repeat purchases. Sales promotion is a short-term incentive to initiate trial or purchase. One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm’s consumers. 19) Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as: Answer: trade promotions. Which of the following would be considered a suspicious purchasing ... can Bomb-making ingredients can be found in some common health and ... Divide 7/15 by 3/5. Pay per click Internet advertising B. Downloadable! User: whats the sum of 3/8 and 1/16 Weegy: 2 + 2 = 4. A) Coupons B) Newspaper ads C) Premiums D) Point-of-purchase displays Which of the following statements about sales promotion programs is true? A) consumer refund offers B) free samples C) premiums related to the product D) frequency awards E) coupons that include a selling message. C) Premiums Answer: get channels to carry the product and promote it: 21) Which of the following statements is true regarding sales promotion? Select one: a. _____ … To disseminate information through salesmen, dealers etc., so as to ensure the product getting into satisfactory use by the ultimate consumers. This problem has been solved! Which of the following events directly led to the War on Terrorism? list them in order. one popular method of branded entertainment is __________, which embeds brands as props within other programming, for example, television shows and movies. Downloadable! Loyalty programs reward consumers for the amount they spend. ______________ is used by companies to build good relation with consumers, investors, the media, and their communities. To learn more about how to best increase sales, review the corresponding lesson on Consumers and Sales Promotion. We'll review your answers and create a Test Prep Plan for you based on your results. Correct answer: (A) Advertisement. answered May 22, 2016 … People correctly think that promotion money gets spent primarily on advertising. a) Retailers have become more powerful relative to manufacturers and are demanding more trade sales promotion efforts. View answer. Objectives must specify the amount of change. a. Limitations of Sales Promotion: Sales promotion activities are often criticised on the following grounds: (i) No Real Incentives: The incentives offered through sales promotion schemes are fictional, and not real. All of the following are examples of consumer sales promotions EXCEPT: a) free samples b) coupons c) contests d) displays e) demonstrations Answer: D b. Which of the following statements is/are correct? It has only one source B. s. Log in for more information. c. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. A. c. samples. Which of the following is a trade sales promotion tool? Which of the following is true of integrated brand promotion (IBP)? Correct answer: (D) Retail chains. Q2. which of the following statements is true regarding the promotion mix? B)They are not involved in planning and handling mass selling details for advertisers. See the answer. A. A) Sales promotion is the only promotional element that is not regulated. The Manufacturing Overhead Budget shows only the variable portion of manufacturing overhead. C. Is not usually combined with other aspects of promotion in the total marketing mix. This answer has been confirmed as correct and helpful. Sampling B. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion.You can use various techniques like giving discounts on the product, offering 1 + 1 free schemes, etc etc. Sales promotion is newly accepted by management as an effective sales tool. Develop the customer proposition. Which one of the following is NOT a condition of a contract? generally, ______________ is a company's most expensive promotional tool. Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole Which of the following statements is NOT correct concerning the Manufacturing Overhead Budget? c. Loyalty programs are designed to encourage repeat purchases. B. Correct answer: (B) Retailer. B. c. It prevents the exposure of a brand. B. A) Sales promotion is the only promotional element that is not regulated. The growing use of sales promotion has resulted in promotion clutter. _____ is the factors contributing for the rapid growth of Sales Promotion. A) Coupons The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive. Correct answer: (B) rules regarding the constitution and activities of the company. Advertising is a personal form of marketing communication. Tools and Techniques of Sales Promotion Sales Promotion Tools and Techniques – Consumer Promotion Tools, Trade Promotion Tools and Business Promotion Tools 1. C) Sales promotions are offered to both intermediaries and ultimate consumers. A. B. 20) Identify the objective of trade promotions. To increase sales by publicity through the media which are complementary to press and poster advertising. Advertising is as old as trade and commerce. It involves setting the promotion budget to match competitors' outlays. Sales promotion has become a vital tool for marketing and its importance has been increasing significantly over the years. A)They are large organizations employing many creative people. 7. Public relations includes press releases, sponsorships, events, and Web pages b. Weegy: The following would be considered a suspicious purchasing behavior is a customer who refuses similar products ... Weegy: The fraction 7/15 divided by 3/5 is 7/9. marketing 0 Answers. B. Point-of-purchase Displays. This lesson covers the following objectives: Define the exact meaning of premiums Show transcribed image text . Sales promotion efforts attempt to attract the attention of customers at the point of sale and enhance sales … A "10 Cents Off" Coupon Promotion. Which inverse operation would be used to verify the following ... What promotes the recognition of ideologies. A. Develop sales tactics. Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years? Sales promotion is the practice of offering sale prices and other incentives to customers. which of the following statements is correct regarding marketing communications today? Impact of Sales Promotion on Customer Loyalty Sales promotion is an important tool in creating loyalty because sales promotion does not only bring the product to the attention of the buyers but also provides incentives to encourage purchase. B) Newspaper ads Which of the following statements is correct? B)whether or not to enter a market. Multiple data sources and conflicting needs from various departments further complicate the issue. None of these are correct. Which of the following is not considered a sales promotion tool? Test bank Questions and Answers of Chapter 12: Sales Promotions What are some misconceptions regarding marketing mix variables? D. Firms spend more money on advertising than on sales promotion. The ancient Babylonians and the Romans contributed significantly to the early growth of advertising. 10. companies who primarily direct their promotional activities to channel members are using a(n) ____________ strategy. Sales Promotion Chapter Exam Take this practice test to check your existing knowledge of the course material. 7/9 B. It is a simple process. The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. Advertising C. Sales promotion D. Satellite radio 41) Which is correct about “noise” in the communication process? User: what's 307, 495 rounded to the nearest ... Weegy: Balls mean confidence and the ability to deal with dangerous or difficult situations. What is sales/marketing promotion? B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. C)what price to charge. Which of the following advertisers is likely to run advertising at an uneven bursting or pulsing pattern over the period of a month? Sales prom view the full answer Previous question Next question Transcribed Image Text from this Question Hospital. Which of the following statements is correct? D) Point-of-purchase displays. what are the four important decisions made when developing an advertising program? a. sales contests. 118.Regarding promotion methods, which of the following statements is TRUE? B. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. b. sales promotions are long-term incentives to encourage the purchase or sale of a product or … part 2. Sales promotions are generally looked at as tools that undermines the brand; yet a tool that is necessarily meant to speed up sales. a. Which of the following is a sales promotion tool that typically does NOT build brand image? Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. While Sales and Marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the process. Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? (a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon 8. The nineteenth century saw the introduction of magazines which also grew into a big advertising medium. ANSWER: (3) Cheap bargain. Loyalty programs can be a form of consumer sales promotion. Because many governments do not regulate promotional activities, event planning is minimal. _______________. C. Sales promotions offer long-term incentives to buy a product. The company wants to reward present users for their past brand allegiance. Which of the following is NOT a requirement for setting advertising objectives? D)how much capital to use. Which of the following statements is true regarding the promotion mix? which advertising objective is best suited to building selective demand? Public relations cannot effectively be used with sales promotions. Answer: sales promotion: 2) Identify the discrete programs with well-defined beginning and starting dates that offer incentives to customers to purchase or use the product. working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations function? The Manufacturing Overhead Budget provides a schedule of all costs of production other than direct materials and labor costs. Which one of the following is not a sales promotion tool: Advertisement. Answer: sales promotion: 3) Which of the following is almost always the measure of effectiveness of a sales promotion? Answer: sales: 4) Which of the following statements is true about customer promotion? According to Kotler, “sales promotions are short term incentives to encourage purchase or sale of product or services”. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? E. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. Retail sales promotion has to depend on others factors to positively impact the buying behavior. Dealer contest. d. All of the options listed. in the promotion mix, _____________ refers to any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. promotion includes personal selling mass selling and sales promotion A "10 Cents Off" Coupon Promotion. b. These different activities are known as marketing. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. The best salespeople are the ones who work closely with customers for mutual gain. Relevant answer Khan Taufique Sales promotion is the process of convincing a potential customer to buy the product. 0 votes. Sales promotion ideas can come from anywhere. Which of the following is an example of a sales promotion? B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. […] Related: Top 5 Important Determinants of Promotion Mix (Explained). Which of the following statements is/are correct? Consumer sales promotion take up a large share of the total marketing expenditure despite which it remains an area that still attracts attention as an essential component of the promotion mix meant to increase short term sales. The use of sales promotions has declined in recent years. A. which advertising objective is used heavily when introducing a new product category? e. POP promotions. D. … The company wants to load consumers. c) The greater emphasis on … A research regarding impact of sales promotion on brand image is being done.If you know scales helpful for this research,please share. c) A Linear Program as described in Supplement B can have more than one objective function if it has only one constraint. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. asked May 22, 2016 in Business by Brian4tw. View answer. 103. Sales promotion is a type of direct marketing. A. Events and experiences B. Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? Loyalty programs can be a form of consumer sales promotion. Sales promotion programs are targeted only at consumers. 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